Welcome to my article How to Make Money as a Canva Template Seller. Let’s face it — Canva has officially taken over the design world. Whether you’re creating Instagram quotes, wedding invites, or that Pinterest-perfect vision board you’ll forget about in two weeks, Canva makes design feel less like rocket science and more like adult coloring. But here’s the fun part: while millions of people are using Canva, a growing number are quietly making money from it — by creating and selling customizable templates. Yes, you read that right. Those snazzy drag-and-drop layouts you admire online? Someone’s getting paid for those.
In this post, I’ll walk you through everything you need to know — from which templates are in demand, to how to create and price them, to where to list your digital products for maximum income and minimal headaches. Whether you’re looking to build a full-on Etsy empire or just want to earn enough to fund your overpriced coffee habit, this guide will give you a solid starting point.
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💡 Why Selling Canva Templates Is a Profitable Side Hustle
If you’ve ever dreamed of making money in your sleep — without pitching people in DMs or joining a 17-level affiliate scheme — selling Canva templates might just be your golden ticket. It checks all the right boxes: low effort, high potential, zero shipping labels involved. And the best part? People are actively looking for these templates. From small business owners and influencers to teachers and wedding planners, everyone wants plug-and-play designs that make their lives easier.
Let’s break it down. Canva has over 170 million users (yes, million) — and not all of them have the time, skills, or creative energy to build a sleek social media kit or eBook from scratch. That’s where you come in. You create the framework — they just swap out the text and colors. It’s like handing someone the IKEA instructions, minus the Allen wrench and emotional damage.
Another win? Once you create a template, it becomes a digital product you can sell over and over again — no restocking, no extra hours. It’s the classic “work once, get paid repeatedly” model, AKA passive income, AKA the dream. Plus, you can start with Canva’s free version (though the Pro version does give you fancier toys) and scale up as you go.
And let’s not ignore the fact that this side hustle is aesthetic-friendly. You’re literally getting paid to make things look good. So if you’ve got an eye for design, or just love organizing things into pretty little boxes (shoutout to all the list-makers), this could be your perfect creative outlet with real income potential.
Still not convinced? Stick around — in the next section, we’ll dig into the types of templates that are flying off digital shelves right now.
🛍️ What Types of Canva Templates Sell Best?
Here’s the thing about selling Canva templates: not all templates are created equal. Some sit in your shop collecting digital dust, while others basically fly out the door faster than you can say “instant download.” So what’s the secret? Selling what people are already searching for. And lucky for you, I’ve done the digging so you don’t have to (you’re welcome).
Let’s start with the MVPs of the Canva world — social media templates. These are gold. Instagram carousels, Pinterest pins, YouTube thumbnails, Reels covers — they’re always in demand because everyone wants to look like a content queen (or king) without actually being a graphic designer. Bonus points if you niche down (think: Instagram templates specifically for fitness coaches, real estate agents, or wedding planners).
Next up? Business templates. Think media kits, client welcome packets, lead magnets, and brand style guides. Entrepreneurs and freelancers LOVE anything that makes them look more professional with less effort. Want to level up? Create matching sets or full template bundles — those tend to sell for higher prices and offer more value.
Now let’s talk planners and printables. Daily planners, habit trackers, digital journals, budget templates — these are evergreen sellers. People are always trying to get their lives together (especially in January and right before back-to-school season). If you can make organization look cute and functional? Chef’s kiss.
Also hot right now: resume templates, wedding invites, thank-you cards, and editable eBooks or course workbooks. Basically, if it helps someone save time, boost their brand, or feel like they have their act together, it has selling potential.
Pro tip: Hop on Etsy, Creative Market, or Pinterest and type “Canva templates” into the search bar. Whatever pops up first? That’s your starting point.
✍️ Step-by-Step: How to Create High-Quality Canva Templates
Now that you know what types of Canva templates sell like hot digital pancakes, let’s talk about how to actually make them — without pulling your hair out or rage-quitting mid-design. Good news: it’s easier than you think, especially once you get into a creative groove (and maybe bribe yourself with snacks).
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Here’s the step-by-step breakdown:
🧠 Step 1: Choose a Niche + Template Type
Don’t just design randomly. Pick a niche — like fitness coaches, small biz owners, teachers, or brides-to-be — and then choose a template type that solves a problem for them (e.g., Instagram post, lead magnet, planner page). The more specific, the better.
🎨 Step 2: Fire Up Canva and Start Designing
Use Canva’s free version or go Pro for access to premium elements (trust me, it’s worth it if you’re serious).
- Stick to consistent fonts, spacing, and colors
- Use guides and grids to keep things aligned
- Include placeholders (like “Insert Your Logo Here”) so your buyer knows where to swap in their info
- Design in sets (like 10 Instagram posts instead of 1) for more perceived value
💾 Step 3: Save as a Template Link
Once you’re done designing, click “Share > Template Link” — this gives buyers their own editable copy without messing with your original. NEVER just share the Canva design directly or they’ll be editing your file (nightmare fuel).
🧪 Step 4: Test It Like You’re the Customer
Open the template in a new Canva account or incognito browser. Make sure everything loads properly, elements are editable, and nothing weird happens (like images disappearing into the void).
Pro tip: Keep your templates clean, organized, and dummy-proof. If your buyer can’t figure it out in 30 seconds, they’ll either message you in a panic… or leave a passive-aggressive review. Neither is ideal.
🛒 Where and How to Sell Your Canva Templates
Alright, your Canva template masterpiece is finished. It’s beautiful. It’s functional. It practically whispers, “I’m ready to make you money.” Now comes the fun part — getting it in front of people who will happily pay for it. And no, your mom doesn’t count (unless she’s cool with Venmoing you $12.99 for a social media kit).
Here are the best places to sell your Canva templates — and how to do it right:
🛍️ 1. Etsy
Etsy is the MVP for digital product sellers. People go there looking for templates — planners, social media kits, resumes, you name it.
- Create an eye-catching product listing (mockups are your best friend here).
- Use keywords like “Canva Instagram templates,” “editable planner,” or “wedding invite Canva.”
- Bonus tip: Use a tool like eRank or Marmalead to find what people are actually searching for.
🌐 2. Your Own Website (via Shopify, Payhip, or Gumroad)
Want full control and zero Etsy fees? Set up your own digital shop.
- Gumroad is super beginner-friendly and takes minutes to set up.
- Shopify is more robust if you’re building a brand.
- Payhip is another great no-fuss option.
Create landing pages, connect your email list, and keep 100% of the profits (minus tiny platform fees).
🎨 3. Creative Market or Design Bundles
These platforms are filled with design-hungry buyers. They lean more “designer-y,” so make sure your templates look premium.
- Focus on high quality and niche bundles.
- They often require you to apply, but once you’re in, it’s a solid long-term income stream.
No matter where you sell, good mockups + smart SEO = more sales. And don’t forget to double-check Canva’s licensing terms — you can sell templates, but you can’t resell Canva’s Pro elements as-is.
🚀 Tips to Scale and Automate Your Canva Template Business
Once you’ve sold your first few templates and done a celebratory dance (you earned it), the next question is: How do I make this thing run without me glued to my laptop 24/7? That, my friend, is where scaling and automation come in. Because while one sale is cool, waking up to five sales you made while drooling on your pillow? That’s the dream.
Here’s how to grow this side hustle into a real revenue stream — without losing your mind (or creative energy):
📦 1. Start Bundling Your Templates
Selling a single Instagram post template is nice. But a 30-post themed bundle? That’s where the magic happens.
- Bundles = more value for the customer + higher price point for you.
- Create “done-for-you” kits for specific niches: think “Instagram Kit for Real Estate Agents” or “Planner Bundle for Busy Moms.”
📩 2. Build an Email List with a Freebie
Offer a free template (or mini bundle) in exchange for an email.
- Then send promos for your new launches, sales, and shop updates.
- Tools like ConvertKit, MailerLite, or even Flodesk can help automate this like a charm.
Because remember: Instagram followers are great, but email subscribers buy.
📌 3. Use Pinterest Like It Owes You Money
Pinterest is the traffic goldmine for digital products.
- Create pin-worthy mockups that link to your shop or freebie.
- Schedule posts using Tailwind and let it quietly drive traffic forever (seriously, some pins go viral months later).
📊 4. Track What Sells — Then Make More of That
Sounds simple, but it’s often overlooked.
- Which templates get the most clicks or sales?
- Make spin-offs, bundles, or matching add-ons. If people love your Instagram post templates, give them Story versions too.
🤖 5. Automate Everything You Can
Use platforms with automatic delivery, set up instant downloads, and create FAQs to answer common questions. The less time you spend answering “How do I edit this?” emails, the more time you have to create new products (or just chill).
Scaling your Canva template business is all about working smarter, not harder — because your time is valuable, and passive income should actually feel… well, passive.
🎉 Conclusion + What to Do Next
If you’ve made it this far — first of all, high five. 🙌 You now officially know more about selling Canva templates than 98% of people scrolling Instagram at 2 a.m. You’ve learned what to sell, how to create high-quality designs, where to list them, and how to turn this into a scalable, semi-automated money-making machine. Not bad for a side hustle that you can literally run from your couch in pajamas, right?
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The beauty of this business is that it’s creative, flexible, and completely digital. No shipping labels, no customer returns, no inventory exploding out of your closet. Just you, your ideas, and a laptop (or even a tablet) designing things that help people save time and look good doing it.
So, what now?
👉 Pick a niche
👉 Design one simple template
👉 List it on Etsy, Gumroad, or wherever your heart desires
👉 Promote it with a pin or post
…and boom, you’re officially in the Canva seller club. 🎨💰
Still nervous? That’s normal. Start small. Test. Learn. Repeat. You don’t need to have a full digital shop overnight. Just get version 1 out into the world — it doesn’t have to be perfect to be profitable.
Thanks a lot for reading my article on “How to Make Money as a Canva Template Seller” till the end. Hope you’ve helped. See you with another article.
